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Social Media for Artists - Marketing YOU

All Levels                             3 Hours

Social media is changing the way the
art world does business. What does this
mean for you? You can market directly
to your collectors. To do this you need to
become marketing savvy. Studies show
that over 80% of millennial buyers make
their first art purchase online. While a
robust Instagram page that tells a story
about your art and its production is
critical, LinkedIn is equally instrumental
in networking and developing those
relationships with curators, interior
designers, and art consultants. Is your
LinkedIn still just a dusty depository for
your resume? If so, it’s time to step up
your game and maximize its potential.
Learn the basics on how your smart
phone can become your best marketing
tool. If you have a smart phone or laptop,
bring them with you fully charged. You
will get your hands dirty learning to use
a variety of apps, the ins and outs of
hashtags, and more. As there is much to
learn, we will primarily be working with
Instagram and LinkedIn; Pinterest and
blogging are for another time.

$38 | members
$44 | non-members

Craft Alliance Members receive a 10% discount in the shop, plus discounts on classes and workshops.